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Stay open 24/7 to improve visibility

A 24/7 human answering service can help you rank higher in Google Search and appear more often in Local Service Ads (LSAs). 

ALWAYS AVAILABLE

Why answering every
call matters for Local Service Ads

Local Service Ads charge per lead, whether or not that call gets answered. When a call goes to voicemail, Google reads it as a missed opportunity - and shows your ad less often as a result.

LEX Reception answers every call live, so the leads you're already paying for get a better chance to become clients, and your visibility increases.

24/7 answering service | Lex Reception

Improve your search rankings with 'openness'

Clients often search for law firms after hours, mornings, nights and weekends. Google displays buinsesses who are 'open' when a prospective client searches. Being open 24 hours means:

√ Higher Google rankings
√ Higher search volume
√ More enquiries


24/7 answering service | Lex Reception

How 24/7 availability improves your Local 
Service Ads (LSAs)

Get started today
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More clients

Clients often contact multiple firms but are more likely to choose the one that responds first. LEX answers promptly, reducing missed opportunities.

24/7 answering service

Rank higher

Google favors firms that are open at the time of search. When you're always available, you increase opportunities for your ads to be shown higher up the results page.

24/7 answering service | Lex Reception

Improve client experience

Local Service Ads are competitive, but Google rewards firms with positive reviews. 24/7 professional call answering helps build trust and leaves a positive first impression. Increasing the likelihood of a great review.

ALWAYS human

1 in 3 people say they would hang up on AI

LEX is always human, no matter the hour. So you not only show up and rank better, your callers convert into clients more often too. 

ONEPOLL, 6,000 Respondents

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happy-receptionist-answering-calls

Google Local Service Ads

Earn the trust of clients
and Google

We spoke to an LSA consultant about what matters when it comes to answering calls for our clients. They said:

"The call is the biggest lever you have to influence ad performance. The way to win on LSAs is by designing calls that show Google you're providing the experience it wants."

That's why we answer fast, ask the right questions, and intake qualified clients. Google wants users to end their search satisfied. LEX lets your firm provide that satisfaction 24/7.

LEGAL TESTIMONIALS

Trusted by lawyers

Their 24/7 availability has been a game-changer for us, allowing us to provide top-tier service to our clients even outside regular business hours.
Mayte Alvarez, Attorney
As a personal injury lawyer for 
47 years, LEX is the best answering service I’ve ever had.
Kenneth Holley, Attorney
LEX Reception has been a life saver. They have allowed me to get time back to focus on running and growing my firm.
Joseph Starr, Attorney
LEX Reception is an invaluable service to my solo law firm.
Joanne Hicks, Attorney
Their service is incredibly professional.
Darla Davis, Attorney
Trusting a company to answer your phones is a huge commitment. You CAN trust LEX Reception.
Jeremy Corwen, Managing Director

FAQ FOR FIRMS

Questions
and answers

Can't find the answer to your question? 


Call us 24/7 at (800) 800-9995 or email us at grow@lexreception.com

Does being open 24/7 actually help a law firm rank higher on Google?

Yes. Google takes business hours into account when ranking Local Service Ads and local search results. Firms that show as "open" when someone searches get more visibility than firms that are closed. 

What percentage of callers want to talk to a real person instead of AI?

According to our original research from April 2026,  89% of people say they want to speak to a human when they contact a law firm.  1 in 3 people said they would hang up on an AI system. For law firms considering AI answering services against live human reception, that gap directly affects how many callers convert into signed clients.

How does 24/7 answering improve Local Service Ads performance?

There are three things 24/7 answering does that improves LSA performance: provides faster response times, facilitates always open signalling, and increases likelihood of positive reviews.


Google's LSA algorithm rewards firms that answer quickly and are reachable outside business hours, and prompt human answering produces better client experiences, which shows up in reviews.

Will callers know they've reached an answering service instead of my office?

With LEX, callers speak to a trained human receptionist representing your firm by name, not a generic call center script or an AI voice. Most callers can't tell the difference between LEX and an in-house receptionist. It is at your discretion whether we let callers know we are a third-party service. 

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Giving Back

Giving more time 

with every call

With your support, LEX plants a tree for every client, every month.

2,220,549 trees planted
LIFELONG LEARNING

A book worth 

your time

24/7 answering service | Lex Reception